The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside....
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the ...
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true....
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post....
The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many....
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments....
Target looks to e-commerce, advertising investments to help grow the business
Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth....
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the s...
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter....
The Infrastructure of Influence: Why Retention-Adjusted ROI is the Only Metric That Matters
Influencer Marketing Hub The Infrastructure of Influence: Why Retention-Adjusted ROI is the Only Metric That Matters In...
AI Agents Are Coming for Influencer Marketing
Influencer Marketing Hub AI Agents Are Coming for Influencer Marketing The year is 2026, and the "manual" era of influe...
How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here's what ...
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely w...
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now...
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the compa...
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agenc...
MrBeast Launches Vyro: The Creator Economy’s First Clipping Marketplace
Influencer Marketing Hub MrBeast Launches Vyro: The Creator Economy’s First Clipping Marketplace The new platform pays ...
X Turns Dormant Usernames Into Digital Real Estate
Influencer Marketing Hub X Turns Dormant Usernames Into Digital Real Estate A new marketplace lets paying users claim i...
YouTube Shopping Guide for Brands (Not Just Creators)
Influencer Marketing Hub YouTube Shopping Guide for Brands (Not Just Creators) YouTube Shopping Guide for Brands (Not J...
Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs
Influencer Marketing Hub Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs Instagram “Sends per ...
Cross-Posting Matrix: What to Change per Platform
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Polls, Stickers & Micro-Interactions: Algorithm Signals to Scale Reach and Revenue
Influencer Marketing Hub Polls, Stickers & Micro-Interactions: Algorithm Signals to Scale Reach and Revenue Polls,...
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use c...
Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportu...