Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more....
Sephora announces partnership with F1 Academy
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car....
Customer reviews become a key battleground as AI revolutionizes product discovery
AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online....
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more....
As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the ...
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
The assumptions underpinning ad growth just got a lot more complicated....
How to Run an Influencer Audit: Metrics and Tools Marketers Use
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Content Marketing: The Missing Long-Term Strategy for Amazon Sellers
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The End of Keywords: How Intent Modeling Is Reshaping Amazon Search (and What It Means for Modern Commerce)
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AI Visibility On : How to Get Recommended by Rufus and Other Shopping AIs
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From rented audiences to engaged communities: Why participation is the new moat for publishers
Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regardin...
How an Affiliate Creator Engine Generated $10M in TikTok Shop Sales
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Brand Deals Explained: How Influencers Work With Brands and Secure Deals
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UGC Creators: What They Are, How They Work, and Where Brands Find Them
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Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before,...
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their...
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkin...
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it....
GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as t...
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets....
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches....
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery....
OpenAI is b building the ad tech stack it’s currently borrowing
Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on o...
Pre-Launch or Post-Launch: Influencer Timing Explained for Gaming Brands
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