The promise and threat of AI, as understood through the eyes of Possible
Nielsen's Peter Naylor, Multilocal's Fern Potter and Crossmedia's Kamran Asghar shared their learnings and teachings com...
Podcast engagement drives brand audio spending ahead of World Cup
Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big mo...
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think....
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The T...
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value....
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard cre...
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply ch...
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering....
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-r...
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to ...
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually com...
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused ...
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportun...
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?...
Linktree Turns Creator Identity Into Strategy With New AI-Powered Creator Index
Influencer Marketing Hub Linktree Turns Creator Identity Into Strategy With New AI-Powered Creator Index Linktree Turns...
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead....
Kuli
Influencer Marketing Hub Kuli Kuli Kalin Anastasov...
A Complete Social Media Content Creation Guide
Influencer Marketing Hub A Complete Social Media Content Creation Guide A Complete Social Media Content Creation Guide ...
5 Influencer Marketing Tips Brands Use to Drive ROI
Influencer Marketing Hub 5 Influencer Marketing Tips Brands Use to Drive ROI 5 Influencer Marketing Tips Brands Use to ...
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey cond...
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift....
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like...
As upfront negotiations near, buyers chart path through complex sports market
The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands a...
The World Cup is set to lift demand for digital out-of-home spending
Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup....