Digital & Influence
Via
digiday.com
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.
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Original source: digiday.com
Topic Cluster
Influence Marketing
Influencer deals, brand partnerships, ROI metrics, and the future of digital influence.
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