Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising....
News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-d...
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
Lord believes the lack of transparency across the agency world is something that AI can improve upon....
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important...
How a Three-Brand Content System Stabilized Revenue and Drove Inbound Demand
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How a Localized Influencer Strategy Drove 24% Follower Growth for a Hospitality Brand
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How a Structured Influencer Funnel Transformed Supplement Sales for Elevatic
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Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds....
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store clo...
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio....
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing tru...
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players....
Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington ...
Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms....
Sprout Social Alternatives: Social and Influencer Platforms for Scalable Brand Programs
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Best Instagram Walls for Websites With Real Examples
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Shopify Analytics: How to Use Data to Understand and Grow Your Store
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Twirl Alternatives: Comparing Creator Marketing Platforms for Growing Brands
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UGC Factory Alternatives: Best Options for High-Performing UGC
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InBeat Agency Alternatives: Top Options for Brands and Performance Marketers
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Best Yotpo Alternatives for UGC and Social Embeds
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UGC Examples Brands Can Learn From: Breaking Down High-Impact Campaigns
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How to Run a Successful Instagram UGC Contest In 8 Steps
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Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond th...