Digital & Influence
Via
digiday.com
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
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Original source: digiday.com
Topic Cluster
Influence Marketing
Influencer deals, brand partnerships, ROI metrics, and the future of digital influence.
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