Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prim...
As programmatic faces signal degradation, agentic advertising offers a solution
Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers ...
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is bringing itself into more direct competition with Amazon and Google. ...
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dolla...
Time pitches GEO insights into a new brand offering
Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside ...
In graphic detail: The long road to accountability for social media platforms
Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their ...
Why The Guardian’s first reader-facing AI product isn’t a chatbot
The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product....
CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification...
Brand Safety in Influencer Marketing: Why AI Is Now the Only Answer at Scale
Influencer Marketing Hub Brand Safety in Influencer Marketing: Why AI Is Now the Only Answer at Scale Brand Safety in I...
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels....
After newsroom cuts, The Washington Post turns to creator-led video deals
The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs....
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing wo...
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan ...
Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for n...
TikTok rebrands its advertiser pitch around full-funnel ambition
The company's latest business campaign aims to make the point that the app sees itself as a top tier platform for advert...
Adobe, Nasdaq and Samsung are 2026 Digiday Video and TV Awards finalists
The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, wher...
Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies
Influencer Marketing Hub Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies Understan...
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is on...
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following....
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry....
YouTube is building infrastructure for the full creator-brand partnership life cycle
YouTube's Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline....
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations....
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent a...
What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill an...