Digital & Influence
Via
digiday.com
What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.
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Original source: digiday.com
Topic Cluster
Influence Marketing
Influencer deals, brand partnerships, ROI metrics, and the future of digital influence.
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