Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the compa...
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agenc...
MrBeast Launches Vyro: The Creator Economy’s First Clipping Marketplace
Influencer Marketing Hub MrBeast Launches Vyro: The Creator Economy’s First Clipping Marketplace The new platform pays ...
X Turns Dormant Usernames Into Digital Real Estate
Influencer Marketing Hub X Turns Dormant Usernames Into Digital Real Estate A new marketplace lets paying users claim i...
YouTube Shopping Guide for Brands (Not Just Creators)
Influencer Marketing Hub YouTube Shopping Guide for Brands (Not Just Creators) YouTube Shopping Guide for Brands (Not J...
Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs
Influencer Marketing Hub Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs Instagram “Sends per ...
Cross-Posting Matrix: What to Change per Platform
Influencer Marketing Hub Cross-Posting Matrix: What to Change per Platform Cross-Posting Matrix: What to Change per Pla...
Polls, Stickers & Micro-Interactions: Algorithm Signals to Scale Reach and Revenue
Influencer Marketing Hub Polls, Stickers & Micro-Interactions: Algorithm Signals to Scale Reach and Revenue Polls,...
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use c...
Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportu...
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to c...
OpenAI’s ad push begins, and The Knot is co-piloting
Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes....
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot i...
As hold cos restructure, BBDO reframes client relationships
Omnicom-backed creative agency BBDO revamps leadership as holding companies restructure and clients rethink agency relat...
Why neuro-contextual AI changes how marketers plan media
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tra...
5 Global IRL Integration Campaigns That Turned Real-World Experiences Into Cultural Momentum
Influencer Marketing Hub 5 Global IRL Integration Campaigns That Turned Real-World Experiences Into Cultural Momentum 5...
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer market...
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it....
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compe...
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differe...
Bold Call: AI compute costs are the future of the upfront… and principal media
Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpre...