Digital & Influence Via  digiday.com

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading ex...


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Influence Marketing

Influencer deals, brand partnerships, ROI metrics, and the future of digital influence.

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