From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to c...
OpenAI’s ad push begins, and The Knot is co-piloting
Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes....
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot i...
As hold cos restructure, BBDO reframes client relationships
Omnicom-backed creative agency BBDO revamps leadership as holding companies restructure and clients rethink agency relat...
Why neuro-contextual AI changes how marketers plan media
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tra...
5 Global IRL Integration Campaigns That Turned Real-World Experiences Into Cultural Momentum
Influencer Marketing Hub 5 Global IRL Integration Campaigns That Turned Real-World Experiences Into Cultural Momentum 5...
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer market...
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it....
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compe...
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differe...
Bold Call: AI compute costs are the future of the upfront… and principal media
Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpre...