From rented audiences to engaged communities: Why participation is the new moat for publishers
Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regardin...
How an Affiliate Creator Engine Generated $10M in TikTok Shop Sales
Influencer Marketing Hub How an Affiliate Creator Engine Generated $10M in TikTok Shop Sales How an Affiliate Creator E...
Brand Deals Explained: How Influencers Work With Brands and Secure Deals
Influencer Marketing Hub Brand Deals Explained: How Influencers Work With Brands and Secure Deals Brand deals have beco...
UGC Creators: What They Are, How They Work, and Where Brands Find Them
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Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before,...
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their...
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkin...
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it....
GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as t...
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets....
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches....
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery....
OpenAI is b building the ad tech stack it’s currently borrowing
Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on o...
Pre-Launch or Post-Launch: Influencer Timing Explained for Gaming Brands
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Best Link Building Marketplace Platforms to Grow Your Backlink Profile in 2026
Influencer Marketing Hub Best Link Building Marketplace Platforms to Grow Your Backlink Profile in 2026 Some emails sit...
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agre...
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk....
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume....
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behi...
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While...
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and ...
What Are Creator Recruitment Platforms and How Do They Work
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End-to-End Creator Operations: A Single Workflow From Outreach to Reporting
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Aspire Launches Updated Creator Portal to Improve Brand–Creator Matching
Influencer Marketing Hub Aspire Launches Updated Creator Portal to Improve Brand–Creator Matching Influencer marketing ...