Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement....
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endors...
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared...
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creat...
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harde...
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now....
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of 'fake it 'til you make it' are coming to an end....
After WPP reckoning: The case for and against principal media
Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidde...
Butler/Till’s first agentic media buying tests cut media and supply chain costs
Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings...
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling econ...
Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will ...
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetizati...
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data....
Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’
Ulta Beauty will soon launch on TikTok Shop. ...
Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more....
Sephora announces partnership with F1 Academy
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car....
Customer reviews become a key battleground as AI revolutionizes product discovery
AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online....
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more....
As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the ...
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
The assumptions underpinning ad growth just got a lot more complicated....
How to Run an Influencer Audit: Metrics and Tools Marketers Use
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Content Marketing: The Missing Long-Term Strategy for Amazon Sellers
Influencer Marketing Hub Content Marketing: The Missing Long-Term Strategy for Amazon Sellers Content Marketing: The Mi...
The End of Keywords: How Intent Modeling Is Reshaping Amazon Search (and What It Means for Modern Commerce)
Influencer Marketing Hub The End of Keywords: How Intent Modeling Is Reshaping Amazon Search (and What It Means for Mode...
AI Visibility On : How to Get Recommended by Rufus and Other Shopping AIs
Influencer Marketing Hub AI Visibility On : How to Get Recommended by Rufus and Other Shopping AIs AI Visibility On : H...