Best Link Building Marketplace Platforms to Grow Your Backlink Profile in 2026
Influencer Marketing Hub Best Link Building Marketplace Platforms to Grow Your Backlink Profile in 2026 Some emails sit...
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agre...
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk....
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume....
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behi...
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While...
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and ...
What Are Creator Recruitment Platforms and How Do They Work
Influencer Marketing Hub What Are Creator Recruitment Platforms and How Do They Work What Are Creator Recruitment Platf...
End-to-End Creator Operations: A Single Workflow From Outreach to Reporting
Influencer Marketing Hub End-to-End Creator Operations: A Single Workflow From Outreach to Reporting When businesses st...
Aspire Launches Updated Creator Portal to Improve Brand–Creator Matching
Influencer Marketing Hub Aspire Launches Updated Creator Portal to Improve Brand–Creator Matching Influencer marketing ...
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside....
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the ...
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true....
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post....
The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many....
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments....
Target looks to e-commerce, advertising investments to help grow the business
Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth....
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the s...
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter....
The Infrastructure of Influence: Why Retention-Adjusted ROI is the Only Metric That Matters
Influencer Marketing Hub The Infrastructure of Influence: Why Retention-Adjusted ROI is the Only Metric That Matters In...
AI Agents Are Coming for Influencer Marketing
Influencer Marketing Hub AI Agents Are Coming for Influencer Marketing The year is 2026, and the "manual" era of influe...
How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here's what ...
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely w...
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now...