Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term fin...
Mega Influencers Explained: Definition, Follower Count, Cost, and When to Use Them
Influencer Marketing Hub Mega Influencers Explained: Definition, Follower Count, Cost, and When to Use Them Mega Influe...
U.K. brands increase media spend despite economic stormclouds
The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troublin...
Thinking About Starting a Faceless YouTube Channel? Read This First
Influencer Marketing Hub Thinking About Starting a Faceless YouTube Channel? Read This First Thinking About Starting a ...
How to Safely Manage Multiple Facebook Accounts Without Getting Restricted
Influencer Marketing Hub How to Safely Manage Multiple Facebook Accounts Without Getting Restricted How to Safely Manag...
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its sel...
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate ...
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to...
How to Grow Your Pinterest Account and Get More Followers in 2026
Influencer Marketing Hub How to Grow Your Pinterest Account and Get More Followers in 2026 How to Grow Your Pinterest A...
How to Get More Views on TikTok (Proven Strategies That Work in 2026)
Influencer Marketing Hub How to Get More Views on TikTok (Proven Strategies That Work in 2026) How to Get More Views on...
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far of...
TikTok Shop Dropshipping Guide for Brands in 2026
Influencer Marketing Hub TikTok Shop Dropshipping Guide for Brands in 2026 TikTok Shop Dropshipping Guide for Brands in...
TikTok Account Warm Up Explained With Timeline and Tools
Influencer Marketing Hub TikTok Account Warm Up Explained With Timeline and Tools TikTok Account Warm Up Explained With...
What separates brands that grow from brands that stand still
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize ...
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent ende...
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting mo...
In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity
New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation....
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives...
Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the...
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and gl...
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio....
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces...
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered th...
Future of Marketing Briefing: The ad industry has an AI label problem
People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response....