Digital & Influence
Via
digiday.com
WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.
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Original source: digiday.com
Topic Cluster
Influence Marketing
Influencer deals, brand partnerships, ROI metrics, and the future of digital influence.
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